Ad Review: Auto safety

(More blog entries from ryan)

Crashing is OK.

Here's a groovy ad from Renault for their German market. I have to give them credit for not only creating a visually beautiful and well choreographed ad, but also for not being afraid to really make their point. Rather than just stating that their cars have a 5-star crash rating, they actually show the cars crashing. As AdRants pointed out, look at the passenger cabin in each of the crashes—they remain intact. The best way to illustrate the safety of their cars is to actually show it in action. I applaud their straight forward presentation.

- Ryan

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